From Idea to Investable Business: Designing a Bottom-Up Growth Model for LifeHelp’s Pre-Seed Round
Summary
ToTheFullest partnered with LifeHelp to turn a vision for a digital guidance platform into an investor‑ready business case. We built a channel‑by‑channel, bottom‑up marketing model that connects audience potential, acquisition costs, and in‑app behaviour to clear revenue and penetration targets. The result is a robust go‑to‑market strategy and financial narrative that helped the founder integrate realistic growth scenarios into the business plan and pitch with confidence.
Our Work
When LifeHelp approached us, the founder had a strong product vision and a compelling “why now” story rooted in the rising demand for modern, low‑threshold personal guidance. What was missing was a credible, numbers‑driven answer to the classic investor questions: How big is this really and what does it cost to get there? Existing materials already outlined a top‑down view on the market and user potential; our role was to build the matching bottom‑up model that shows how marketing actually turns that potential into paying users.
We started by breaking down the core mechanics of the platform: 1:1 sessions via chat, call, and video, a content feed that builds daily engagement, and a transparent, coin‑based pricing model. From there, we modelled the entire acquisition funnel across different channels – from reach and click‑through to sign‑ups, activation, and recurring coin usage. For each channel, we defined realistic assumptions for conversion rates, frequency of use, and expected average revenue per user, and mapped how these would scale over time.
Because investor trust depends on more than nice spreadsheets, we pressure‑tested the key assumptions with small paid experiments and sensitivity analyses. Instead of a single heroic forecast, we designed a scenario framework with conservative, base, and aggressive growth paths, each with a clearly linked marketing budget, channel mix, and expected payback periods. This made it easy for the founder to answer “What happens if we double influencer spend?” or “How far do we get if we stay performance‑only?” without losing the overall narrative.
Finally, we translated the model into a clear go‑to‑market story for the pitch deck: how LifeHelp will enter the market, which audiences are targeted in which sequence, and how the marketing engine supports the roadmap from MVP to a fully scalable platform. We coached the founder on how to communicate unit economics, retention logic, and market share ambitions in a way that feels both ambitious and defensible. Beyond pure numbers, our work acted as a strategic sparring partner for the pre‑seed round, helping to align vision, product, and growth strategy into one coherent, investor‑grade package.
About LifeHelp
LifeHelp is a digital platform at the intersection of mental wellbeing and modern spirituality, offering personalised 1:1 guidance via in‑app chat, calls, and video, complemented by a curated content feed for everyday reflection and support. Built around a transparent coin‑based pricing system, the platform allows users to choose exactly how and when they engage, while giving advisors a fair and flexible way to work. Originally developed under the working title Cosmic Circle, the product is designed mobile‑first and targets young, digitally native audiences looking for accessible, non‑clinical support in moments of uncertainty.
