Bringing Berlin’s Roaring 1920s to a New Generation with a Scalable Ticket Funnel
Summary
Bohème Sauvage is Berlin’s most iconic 1920s party – a meticulously curated night with strict dress code, live performances and a devoted community that has grown over nearly two decades. Together with host and founder Else Edelstahl, we designed and implemented the first end‑to‑end digital marketing setup for the event series: from strategy and tracking to content, social media mechanics and paid campaigns. The result is a scalable, cost-covering ticket funnel that reaches new guests without diluting the magic of the 1920s world.
Our Work
After years of selling out mainly through reputation and word of mouth, Bohème Sauvage wanted to make ticket sales more predictable, measurable and less dependent on a core circle of regulars. At the same time, the experience is intentionally demanding: outfits must be authentic 1920s, there is a strict dress code and even a no‑phone policy during the night. Our first step was therefore not “more advertising”, but understanding and designing around the real barriers: outfit anxiety, the perception of the event as “only a show”, and long preparation times of four weeks or more.
We then built the marketing engine from the ground up. This included a clear campaign architecture across the full funnel (awareness, consideration, conversion), proper tracking on the ticketing flow, tailored audiences and a budget model that links ad spend directly to ticket revenue. Meta campaigns were planned and managed to run profitably – turning paid social into a self‑financing channel that can be reused for every new date and city in the Bohème Sauvage calendar.
Content became the bridge between the strict 1920s universe and a new, digital audience. We developed recurring content formats and series: interviews with Else, the in‑house costume expert and long‑time guests; short testimonial videos that demystify the dress code; and hooks that clearly position Bohème Sauvage as “the other kind of night out” rather than just another show. These assets powered both organic storytelling and ad creatives across Reels, Stories and Feed.
In parallel, we restructured the Instagram presence into a channel that actually sells tickets. We defined content pillars, hooks and caption mechanics, optimised Reels for the first three seconds, and introduced pinned posts, highlight structure and clear calls‑to‑action leading to the ticket page. The feed shifted from a beautiful but random archive into a systematic mix of atmosphere, practical information and conversion‑oriented posts with a clear path from discovery to “Get your ticket”.
About Bohème Sauvage
Bohème Sauvage is a long‑running event series celebrating the wild Berlin nightlife of the 1920s. Since 2006, it has brought up to 1,000 guests together in venues like Wintergarten Varieté, Metropol and historic ships on the Spree – complete with live music, burlesque, casino tables, absinthe bar and dance classes. A strict 1920s dress code and the in‑house costume rental “Le Boudoir” make the night feel like stepping into another era, while the wider ecosystem of magazine, podcast and special formats keeps the Bohème Sauvage universe alive far beyond each event.
Bringing Berlin’s Roaring 1920s to a New Generation with a Scalable Ticket Funnel
Summary
Bohème Sauvage is Berlin’s most iconic 1920s party – a meticulously curated night with strict dress code, live performances and a devoted community that has grown over nearly two decades. Together with host and founder Else Edelstahl, we designed and implemented the first end‑to‑end digital marketing setup for the event series: from strategy and tracking to content, social media mechanics and paid campaigns. The result is a scalable, cost-covering ticket funnel that reaches new guests without diluting the magic of the 1920s world.
Our Work
After years of selling out mainly through reputation and word of mouth, Bohème Sauvage wanted to make ticket sales more predictable, measurable and less dependent on a core circle of regulars. At the same time, the experience is intentionally demanding: outfits must be authentic 1920s, there is a strict dress code and even a no‑phone policy during the night. Our first step was therefore not “more advertising”, but understanding and designing around the real barriers: outfit anxiety, the perception of the event as “only a show”, and long preparation times of four weeks or more.
We then built the marketing engine from the ground up. This included a clear campaign architecture across the full funnel (awareness, consideration, conversion), proper tracking on the ticketing flow, tailored audiences and a budget model that links ad spend directly to ticket revenue. Meta campaigns were planned and managed to run profitably – turning paid social into a self‑financing channel that can be reused for every new date and city in the Bohème Sauvage calendar.
Content became the bridge between the strict 1920s universe and a new, digital audience. We developed recurring content formats and series: interviews with Else, the in‑house costume expert and long‑time guests; short testimonial videos that demystify the dress code; and hooks that clearly position Bohème Sauvage as “the other kind of night out” rather than just another show. These assets powered both organic storytelling and ad creatives across Reels, Stories and Feed.
In parallel, we restructured the Instagram presence into a channel that actually sells tickets. We defined content pillars, hooks and caption mechanics, optimised Reels for the first three seconds, and introduced pinned posts, highlight structure and clear calls‑to‑action leading to the ticket page. The feed shifted from a beautiful but random archive into a systematic mix of atmosphere, practical information and conversion‑oriented posts with a clear path from discovery to “Get your ticket”.
About Bohème Sauvage
Bohème Sauvage is a long‑running event series celebrating the wild Berlin nightlife of the 1920s. Since 2006, it has brought up to 1,000 guests together in venues like Wintergarten Varieté, Metropol and historic ships on the Spree – complete with live music, burlesque, casino tables, absinthe bar and dance classes. A strict 1920s dress code and the in‑house costume rental “Le Boudoir” make the night feel like stepping into another era, while the wider ecosystem of magazine, podcast and special formats keeps the Bohème Sauvage universe alive far beyond each event.
Bringing Berlin’s Roaring 1920s to a New Generation with a Scalable Ticket Funnel
Summary
Bohème Sauvage is Berlin’s most iconic 1920s party – a meticulously curated night with strict dress code, live performances and a devoted community that has grown over nearly two decades. Together with host and founder Else Edelstahl, we designed and implemented the first end‑to‑end digital marketing setup for the event series: from strategy and tracking to content, social media mechanics and paid campaigns. The result is a scalable, cost-covering ticket funnel that reaches new guests without diluting the magic of the 1920s world.
Our Work
After years of selling out mainly through reputation and word of mouth, Bohème Sauvage wanted to make ticket sales more predictable, measurable and less dependent on a core circle of regulars. At the same time, the experience is intentionally demanding: outfits must be authentic 1920s, there is a strict dress code and even a no‑phone policy during the night. Our first step was therefore not “more advertising”, but understanding and designing around the real barriers: outfit anxiety, the perception of the event as “only a show”, and long preparation times of four weeks or more.
We then built the marketing engine from the ground up. This included a clear campaign architecture across the full funnel (awareness, consideration, conversion), proper tracking on the ticketing flow, tailored audiences and a budget model that links ad spend directly to ticket revenue. Meta campaigns were planned and managed to run profitably – turning paid social into a self‑financing channel that can be reused for every new date and city in the Bohème Sauvage calendar.
Content became the bridge between the strict 1920s universe and a new, digital audience. We developed recurring content formats and series: interviews with Else, the in‑house costume expert and long‑time guests; short testimonial videos that demystify the dress code; and hooks that clearly position Bohème Sauvage as “the other kind of night out” rather than just another show. These assets powered both organic storytelling and ad creatives across Reels, Stories and Feed.
In parallel, we restructured the Instagram presence into a channel that actually sells tickets. We defined content pillars, hooks and caption mechanics, optimised Reels for the first three seconds, and introduced pinned posts, highlight structure and clear calls‑to‑action leading to the ticket page. The feed shifted from a beautiful but random archive into a systematic mix of atmosphere, practical information and conversion‑oriented posts with a clear path from discovery to “Get your ticket”.
About Bohème Sauvage
Bohème Sauvage is a long‑running event series celebrating the wild Berlin nightlife of the 1920s. Since 2006, it has brought up to 1,000 guests together in venues like Wintergarten Varieté, Metropol and historic ships on the Spree – complete with live music, burlesque, casino tables, absinthe bar and dance classes. A strict 1920s dress code and the in‑house costume rental “Le Boudoir” make the night feel like stepping into another era, while the wider ecosystem of magazine, podcast and special formats keeps the Bohème Sauvage universe alive far beyond each event.
